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General Sessions

PC: Caught in the Moment PhotographyThe goal of ASDA’s National Leadership Conference is to ensure that you’re a well-rounded leader in the profession of dentistry. To that end, ASDA chooses general session speakers from all walks of life with leadership lessons to share. General sessions, or keynotes, are open to all registered NLC attendees. 

This year's presenters include a successful business man, a trauma survivor who helps treat those suffering from addiction and a humanitarian promoting global health in impoverished areas.  

Click on each tab below to learn about the general sessions and presenters. 

Opening General Session - Friday, November 17, 8:30 - 9:40 a.m.

The Hero Effect – Being Your Best When It Matters the Most

Kevin Brown Kevin Brown, speaker, motivational storyteller, Kevin Brown Enterprises, LLC
Heroes help people...with no strings attached. They go “all in” every time they take the field. They understand that in business and in life, it’s always personal and never perfect. Heroes create strong connections and reach beyond the borders of transactional thinking to create transformational moments!
Heroes create an exceptional experience: The hero's calling card is pure excellence. It’s about using their talents, gifts and abilities to their fullest potential and highest purpose. The hero uses the best of who they are to serve more people, more often, in bigger and better ways. The hero is committed to personal development and shows up better today than they were yesterday. Heroes build trust by serving others with an authentic passion that turns everyday moments into superhuman experiences. The hero is driven to serve others and understands that the greatest rewards in life are determined by how well we take care of the people we live and do business with.
Heroes take responsibility: heroes own the moments that matter. They are actively present and engaged and do not believe in random acts of kindness. The hero is motivated instead by intentional acts of difference making. They understand that before you can lead anyone else, you must first be able to lead yourself. The hero owns their attitude, their actions and their results. The hero leads by example and knows that true success is found in the power of simple choices.
Heroes live and work with optimism: Heroes see the world differently. For them, it’s not about positive thinking, it’s about perspective. Looking through the lens of optimism gives the hero supernatural vision. They see what others cannot. They see opportunities instead of obstacles – possibilities instead of problems. When things go wrong – and they will – optimism is what helps the hero turn life’s messes into a masterpiece.
Learn key lessons to empower drive, engagement and growth:
  • Achieve greater results by eliminating “ordinary" thinking and mastering the habit of excellence.
  • Own the moments that matter (and they all matter) by taking responsibility for their attitude, their actions and their results.
  • Create meaningful relationships and deliver an extraordinary experience for every “customer” at work and at home
About the speaker 
Kevin’s unconventional path to business and personal success has taught him that winning in business and in life requires anything but conventional thinking. He grew up in Muskegon, Michigan, where his blue collar roots taught him the value of hard work and determination. His resume includes an eclectic mix of career stops that ultimately led him to the purchase of a franchise at the age of seventeen. 
With a streetwise aptitude and a never-quit attitude, he worked his way from the front lines in business to the executive boardroom. For nearly two decades, Kevin was a sales and marketing executive that helped grow a little-known family business into an industry giant with annual revenues reaching two billion dollars. 
After a career in franchising that spanned 30 years, Kevin decided to retire from corporate America and pursue his passion for bringing The HERO EffectTM message to as many people and organizations as possible. 
Kevin is on a mission to help people and organizations embrace a simple philosophy that separates world class organizations and high performance people from everybody else. He is passionate about helping people expand their vision, develop their potential and grow their results. And, as the father of an autistic child he knows firsthand how the principles of true success reach beyond the boardroom and into the lives of real people facing the challenges of everyday life.  

The Opening Session and Keynote are generously supported by: 


Wellness General Session - Saturday, November 18, 7:45 - 9 a.m.

A Way Out - Columbine and the Prescription Drug Epidemic

Austin Eubanks headshotAustin Eubanks, chief operations officer, Foundry Treatment Center, and Columbine survivor
Listen as Austin Eubanks shares his survival story detailing the events of April 20, 1999, at Columbine High School. Austin endured that horrible day only to battle an even fiercer evil, an addiction then almost killed him. He candidly addresses the national problem with overprescribing medication, how anonymity adversely affects youth, the importance of the continuum of care and treatment, as well as overcoming trauma as it pertains to addiction. He offers amazing insight into the current epidemic and allows others to better understand substance use disorder, symptoms and signs, as well as pathways to recovery. His story of trauma, over-prescribed medications and substance use disorder is sure to leave a lasting impression. Austin's details of resilience and journey to recovery are not only motivating and hopeful, but provide a wealth of valuable and practical information. Learn what we can all do to prevent others from entering this path.

About the speaker

Austin Eubanks is an expert in the addiction treatment industry and a nationally recognized speaker and media contributor on topics surrounding behavioral health and addiction recovery. He is the chief operations officer for Foundry Treatment Center, on the board of directors for Stout Street Foundation, a member of the founding board of directors for 5280 High School and a featured member of Speakers for Change.
An injured survivor of the Columbine shooting, Austin’s traumatic experience as a teen was the catalyst to his painful journey through addiction. Now in long-term recovery, he has devoted his career to helping those who have turned to substances as a result of trauma. Austin has spoken to hundreds of thousands across the nation regarding his personal journey, as well as strategies for addressing the issues of substance abuse plaguing the nation. 
As the chief operations officer for Foundry Treatment Center, Austin directs a multi-phase, nationally accredited treatment program overseeing a team of more than three dozen care professionals. Leading both program management and business development, his approach bridges the gap between the administrative and clinical functions to provide superior care and achieve optimal business performance.
In his non-profit board roles, Austin helps to advance the objectives of Stout Street Foundation, a 180-bed therapeutic community serving primarily an indigent population, and 5280 High School, a 400-student Denver Public Charter School focused on prevention and addiction recovery in adolescents - Denver's first and only public recovery high school.
When Austin isn't working, speaking or helping others, you can find him exploring the waters of northwest Colorado with his fly rod and spending time with his two sons, Caden and Landon.

This wellness session is supported by ADA student members insurance plans underwritten by Great-West Financial.
ADA - Great West Disability Insurance 

Closing General Session - Sunday, November 19, 10:30 - 11:45 a.m.

Harnessing Your Power to Create Change

Derreck KayongoDerreck Kayongo, Global Soap project founder & CEO, Center for Civil and Human Rights
As founder of the Global Soap Project, Derreck Kayongo has built a multi-million dollar venture which takes recycled soap and distributes it through global health programs to people who lack access to it around the world. He breaks down the key factors that have led to his personal success: (S.E.L.F.) Service, Education, Leadership and Faith. He shares an account of his life, which took him from a Ugandan refugee to a brilliant transformation as a social entrepreneur. He calls upon audiences to stop complaining and to start taking responsibility, to consistently seek opportunities to improve, and most importantly, to maintain faith in yourself and your team to create an environment where everyone is empowered to thrive.
About the speaker
Derreck Kayongo is the founder of the Global Soap Project, which recycles used hotel soap and redistributes it to impoverished populations around the world. In creating this global humanitarian initiative, he demonstrated that a simple, yet novel, idea has the power to transform the lives of millions. A Top Ten CNN Hero in 2011, his passion for helping others and commitment to innovative thinking earned him his current role as CEO of the National Center for Civil and Human Rights. 
From Ugandan refugee to successful entrepreneur and renowned human rights activist, Derreck inspires audiences to dream big as he shares his vision for harnessing the power of observation to identify issues and solve challenges in any community or organization.