What is a Style Guide and Brand Manual?

This website provides guidelines for consistent style and format for all ASDA communications. It provides documentation of the writing and publishing process and graphic standards for the association.

Benefits to the association:

  • Consistency in style and format
  • Professional look for documents and communications
  • Improved project efficiencies
  • Makes us easier to identify amongst competitors

Benefits to the users:

  • Answers common questions
  • Saves time when making decisions
  • Training and skill development

Benefits to ASDA members:

  • Keeps a consistent and professional look among ASDA communications
  • Provides a source of quality assurance and a perception of value added by standardizing some aspects of the writing and publishing process