Logo size and placement
ASDA’s logo can be used in varying sizes depending on the type of collateral in which it is being used. The smallest size the logo with the tagline can be shown while still being legible is .75 in. wide. A half-inch of free space should surround all ASDA logos whenever used on collateral. No type or graphics should appear within this space, unless you have prior approval.

Letterhead: ASDA logo should fit in a 1 in. x 2.25 in. rectangle, situated 1 in. from left edge of page and .5 in. from top.

Giveaway items: ASDA logo should be legible. It should be placed above or to the left of all other partner logos.

Logo options and usage
Regardless of the format, the color scheme of the logo remains consistent, although it can be used in black or reversed. The reversed logo is used against a dark background or on top of graphics.

Color Palette

Consistency of color is as important as consistency in use of the logo. The Pantone Color Matching System (PMS) is a standardized color reproduction system. By standardizing the colors, different manufacturers can refer to the Pantone system to make sure colors match without direct contact with one another.

ASDA uses the following PMS colors:

Logo palette

ASDA Blue
Pantone 541 U
CMYK 100 58 9 46
RGB 0 60 113
HEX #003C71

ASDA Bright Blue
Pantone 300 U
CMYK 100 44 0 0
RGB 0 121 193
HEX #0079C1

Image Library

ASDA’s image library of national meeting photos is stored on Dropbox. Photos of councils, national leaders or chapter visits reside in K:/Image Library. Stock photography is stored in our gallery on ThinkStock, in order to save storage space on the K drive.

Image Use
All images saved on K were either purchased from an ASDA-hired photographer or given with permission by a dental school, ASDA chapter or dental student. If you need photos from Dropbox, contact the marketing manager. If you’d like to use a stock image, whether a photo or illustration, see the publications manager for assistance.