Contact ASDA Advertising:

Kendra (Afeld) Johnson
Senior manager, sponsorships and programs
312-440-7602

Print Specifications

CONTOUR

All ads must be PDF and CMYK (no spot color allowed). Please account for a .125” bleed and .25” live. Place crop marks outside of the 0.125" bleed. Dimensions listed below are for the trim size.

Specs
Size  Width  Height 
1/2-page Horizontal  9" 5.25"
1/4-page Horizontal  5.18" 5.25"
1/2-page Vertical  4.96" 10.875"
1/3-page Vertical  2.5" 10.875"
Two-page spread  18" 10.875"
Advertorial
(includes up to 500 words and two images)
9" 10.875"
Advertorial & Full Page
(includes up to 500 words and two images)
18" 10.875"
Full Page  9" 10.875"
Bottom Bar Two-page Spread  18" 1.75"
Cover II (inside front) 9" 10.875"
Cover III (inside back) 9" 10.875"
Cover IV (back) 9" 10.875"
Belly Band  18.25" 4"
Blow-in Card  6" 4"
Two-page Gate Fold *Up to three full pages  9" 10.875"
Full page w/ 1 Vertical and up to 2 Horizontal Perforations  9" 10.875"

 

Artwork Deadlines
Issue  Ad Due Date 
October Aug. 15
November/December Sept. 15
January Nov. 13
February Dec. 13
March Jan. 11
April Feb. 13
May Mar. 13
June/July April 12





PREDOCTORAL AND PREDENTAL HANDBOOKS

All ads must be PDF; CMYK (no spot-color allowed.) Please account for a .125% live. Dimensions listed below are for trim size.

Specs
Ad  Width  Height 
Full-page 8.375" 10.875"
Half-page 7.375" 4.9375"

 

Artwork Deadlines
Handbook  Artwork Due 
Predoctoral Feb. 15
Predental May 15

Digital Specifications

CONTOUR

Must be: JPG or PNG; RGB, 72 dpi
No Flash, Javascript, forms or animated GIFs 

Specs
Ad  Width  Height  URL 
Skyscraper banner ad 160px 600px Must include URL

Artwork due two weeks prior to insertion start date. 

HTML third party tags are required for all digital media as a means to collect impression analytics.  

WEBSITE

Homepage

Must be: JPG or PNG; RGB, 72 dpi
No Flash, Javascript, forms or animated GIFs 

Specs
Width  Height  URL (and word copy)
300px 250px Must include URL and up to 50 words of copy

Artwork due two weeks prior to insertion start date. 

HTML third party tags are required for all digital media as a means to collect impression analytics. 


Top 10 Most Visited Pages Banner

Must be: JPG or PNG; RGB, 72 dpi
No Flash, Javascript, forms or animated GIFs 

Specs
Width  Height  URL 
300px 250px Must include URL

Artwork due two weeks prior to insertion start date. 

HTML third party tags are required for all digital media as a means to collect impression analytics.  

E-NEWSLETTERS

Word of Mouth, Polished Predental and New Leader Banner Ad

Must be: JPG or PNG; RGB, 72 dpi
No Flash, Javascript, forms or animated GIFs 

Specs
Width  Height  URL 
640px 150px Must include URL

Artwork due two weeks prior to insertion start date. 

HTML third party tags are required for all digital media as a means to collect impression analytics. 

BLOG

Banner Ad

Must be: JPG or PNG; RGB, 72 dpi
No Flash, Javascript, forms or animated GIFs 

Specs
Ad  Width  Height  URL 
Square 305px 305px Must include URL
Horizontal 640px 150px Must include URL

Artwork due two weeks prior to insertion start date. 

HTML third party tags are required for all digital media as a means to collect impression analytics.  


Sponsored Post


Want to create the perfect blog post? Check out our tips.  

Header Image - (not needed if opting for Video

Must be: JPG or PNG; RGB, 72 dpi
No Flash, Javascript, forms or animated GIFs

Width  Height 
640px 400px


Post Copy
 

Title  Body  Links  Byline 
≤ 10 words ≤ 500 words ≤ 5 links Include author byline

 

Video Option - (alternative to blog post copy) 

Video
(YouTube link only) 
Accompanying Copy
(optional) 
≤ 2:30 min in length ≤ 50 words

Company Logo & Bio
 
Company Logo  Company Bio 
Square 150x150 px
Must be: JPG or PNG; RGB, 72 dpi
No Flash, Javascript, forms or animated GIFs
≤ 40 words


Materials due two weeks prior to confirmed date of blog post.
 

 

Direct Marketing Specifications

BROADCAST EMAIL

Must be: HTML, CSS inline
Image must be: JPG or PNG; RGB, 72 dpi
No Flash, Javascript, forms or animated GIFs

HTML Email 

Size  Layout 
≤ 600px Table-based

 

Required materials 

  1. E-mail subject line (46 characters max, including spaces). Vendor’s name and offer should be stated in the subject line, e.g.: [“Vendor Name” Offer: + “Subject”]. Please avoid uppercase lettering, exclamation points, dollar signs, unusual punctuation or special characters as they may trigger spam filters and restrict deliverability.
  2. Three e-mail addresses for test subjects and approvals. ASDA recommends testing through a Yahoo, Gmail and Outlook account. We also encourage that you view the test broadcast e-mail on a mobile device(s).
  3. HTML file(s) should be fully assembled (links and images in place). The HTML file should have text at the top that says “To view this e-mail as a web page, click here.” with a placeholder link. File will be placed into ASDA's template with header and footer copy which cannot be edited. All emails are tested and approved by advertiser prior to launch.

Materials due two weeks prior to confirmed date of broadcast email. 

Please note, that there are a ‘header’ and ‘footer’ provided by ASDA that cannot be altered and are included in all broadcast emails sent out.