Contact ASDA Advertising:

Kendra Johnson
Senior manager, sponsorships and programs
Senior manager, sponsorships and programs


MediaKit2017Graphics_ContourDigitalSecure a skyscraper banner advertisement to appear on the left-side column of the landing page for the digital issue of Contour. Web visitors will find this page through the Contour site, while digital subscribers are driven to the page via email. Each issue is also broadcast through social media platforms (Facebook, Twitter and Instagram), and emailed directly to subscribers.

2017/2018 Pricing (per banner) 

1x Rate  5x Rate  10x Rate 
$1,020 $5,100 $10,200

Prefer to advertise in the print edition of Contour? Learn about opportunities here.


MediaKit2017Graphics_WebsiteASDA launched a new website platform in 2017 bringing increased benefit to digital advertisers. Banner ads fall above the "fold" and our site is mobile-friendly to ensure maximum readership.

Homepage Banner Ad

Impress upon nearly 39,000 monthly site visitors spending up to three minutes viewing content and your advertisement on ASDA's home page. Engage more readers when you add a 50 word description to accompany ad art work.

2018 Pricing (per banner) 

  Home Page Home Page with 50 word description
Quarterly Insertion Bundle $2,550 $2,750
Single Month Insertion  $900  $1,100

MediaKit2017Graphics_Top10Banner Ad - Top 10 Most Visited Pages

Reach our readers and secure views through advertising on our top 10 most visited pages. These pages range in content, and readers spend an average of six and a half minutes viewing them. These pages also account for 35% of ASDA's pageviews in a six-month period.

Top 10 pages - (Based on readership analytics Jan.-June 2017) 

1. List of U.S. Dental Schools 
2. Tips for International Dental Students 
3. Get Into Dental School 
4. Taking the NBDE Parts I & II 
5. Buy NBDE reprints 
6. Interview Tips 
7. Join ASDA 
8. Dental Student Resources 
9. A Day in the Life of a Dental Student 
10. Predental Timeline 

2018 Pricing (per banner/per page) 

Quarterly insertion Bundle $3,750
Single Month Insertion $1,400

Max one banner ad per page. Advertiser chooses page(s) for ad placement (pending availability)


MediaKit2017Graphics_WOMWord of Mouth

Word of Mouth, ASDA’s monthly e-newsletter, is distributed to all 22,000+ predoctoral members to keep them up-to-date on the events, issues and initiatives critical to dental students. This includes current events affecting the dental industry, suggested articles from other industry publications, a spotlighted scholarship opportunity, as well a monthly wellness challenge.

2018 Pricing (per banner ad for quarterly insertion) 

Quarterly Insertion Bundle
Single Month Insertion $1,950

MediaKit2017Graphics_PolishedPredentalThe Polished Predental

The Polished Predental, an e-newsletter for ASDA's 2,000+ predental members, contains news, event information and topics related to getting into dental school.

2018 Pricing (per banner ad)

Quarterly Insertion Bundle
Single Month Insertion $450

New Leader

New Leader’s mission is to keep dental student leaders at the local and national level well-informed with upcoming events, initiatives, important resources.  Each issue includes unique content designed specifically for leaders responsible for engaging students at their individual schools and to the nation-wide dental community. Audience of 700+ includes chapter presidents, ASDA district trustees and executive committee members as well as dental school deans, deans of student affairs, and advisors.

2018 Pricing (per banner ad) 

Quarterly Insertion Bundle
Single Month Insertion $950


Mouthing Off, ASDA’s award-winning blog, publishes stories for anyone with an interest in a career in dentistry or the dental profession. Topics range from financial and practice management advice to lighter topics like pet therapy and the meaning behind the emblem of dentistry. The blog sees traffic from predentals, predoctorals and dentists who want to be part of the conversation on modern dentistry.

Banner Ad

Our blog, Mouthing Off, sees an average of nearly 20,000 unique page views each month. Put your message front and center of this growing audience with a banner advertisement in one of two available sizes.

2018 Pricing (per banner/per page and reserved on first come, first served basis) 

Size  Square Horizontal
Quarterly Insertion Bundle $1,550 $1,085
Single Month Insertion $750 $450

Sponsored Blog Post

Sponsored blog posts are available every Tuesday and provide a unique opportunity to engage student readers in a conversation while offering a call to action through content, video, or embedded web-links. Blog posts are posted on the homepage of, appear in monthly e-newsletters and social media platforms (Facebook, Instagram, Twitter, are broadcast to nearly 3,000 subscribers via email and remain in the Mouthing Off archive in perpetuity.)

2018 Pricing (per post) = $2,750