Consistent and clear communication is the key to a successful chapter. It is important that you communicate often and use various channels to keep your members informed and involved. It is also important that others at your school and in your community recognize the efforts of your chapter. This page provides resources to assist you in your communications efforts.

You'll also find the ASDA, Engage and Gold Crown logos, along with instructions for their proper use.

Communications Templates

ASDA Chapter Banner

ASDA created a template to create a chapter banner. Chapters can send central office their chapter name and logo and we will send you a file to send to a local printer. E-mail your files to ASDA's membership dept.

ASDA Letterhead

Chapters can download the ASDA letterhead template for correspondence with faculty, advertisers, exhibitors and your community. Simply add your chapter's contact information and the content of your letter and you are ready to send.

ASDA PowerPoint Template

Leaders can use this Microsoft PowerPoint template for chapter presentations, lunch & learns or district meetings.

Logos and Usage Guidelines

The ASDA logo shall be used in its primary color (blue, Pantone 541, CYMK 100 57 0 38) whenever possible and always as a unit, with the associated name spelled out. If necessary, the logo can be used in black or reversed out of a darker color, for example a white logo on a black background. The name shall not be separated from the acronym. The logo should be placed above or to the left of all other logos.

Guidelines for Use


  • Use the unmodified logo
  • Allow space around the logo (minimum 0.5 in.)
  • Place the logo on a single color background


  • Change the color of the logo
  • Distort the logo dimensions
  • Place the logo on a multicolor or patterned background

Contact ASDA if you have questions.

ASDA Main Logo

Choose the ASDA logo in blue and black or black only for two-color printing.

Download blue logo for PRINT | WEB

Download black logo for PRINT | WEB

Gold Crown Award Logo

Please follow the same guidelines for the Gold Crown Award logo.

Download logo for PRINT | WEB

Gold Crown Logo
ASDA Engage

Please follow the same guidelines using the ASDA Engage logo.

Download Engage logo for PRINT | WEB

Download Action Alert for PRINT | WEB

Engage logo
Engage Action Alert logo