Advertising Specifications

Contour Specifications
  • Publication Format: 10.875" x 15.5".
  • All in-issue ads must be submitted in PDF/X-1a:2001 format with NO bleeds or crop marks
  • Audio and video: MP4, recommended bit-rate is between 300kb/s and 700kb/s, recommended height is 600px or smaller to fit most screens (1024px x 600px or smaller) and file size must be less than 100mb, and have a play length of 1 second or more.
  1. 1/2-page horizontal: 9” x 5.25”
  2. 1/3-page vertical:5” x 10.875”
  3. Two-page spread: 18” x 10.875”
  4. Full page: 9” x 10.875”
    Sponsored article: 9” x 10.875”
    Sponsored article & full-page ad: 18” x 10.875”
    Cover II (inside front): 9” x 10.875”
    Cover III (inside back): 9” x 10.875”
  5. Vertical banner: 160px x 600px. Must include URL.
  6. Presentation page: 9” x 10.875”, PDF, RGB, 200 dpi minimum resolution, embedded fonts, flattened transparencies, no masked text.
  7. Ticker: Provide text (max. character count = 150) and URL address. Optional image must be PNG, RGB, and can be up to 500px wide x 20px high.
  8. Interstitial ad: Three required pieces: (1) Android and computer/laptop: 9” x 10.875” (PDF).

Artwork due according to schedule below and must be sent to

Social Media Specifications

Completed material submission form is due two-weeks in advance of launch date.

  • Instagram post image: 1080px x 1080px
  • Facebook post image: 1200px x 630px
  • Image file must be RGB and 300 dpi. Acceptable file formats: JPG or PNG (please avoid transparent backgrounds).
  • Must provide 50–75 words of copy (including URL). If using a tracking URL, please provide the shortened version.
  • Acceptable video formats: MP4 or MOV. Length: 3 to 60 seconds.  Aspect ratios: landscape (1.91:1), square (1:1), vertical (4:5). Maximum video size: 4GB.
    • The maximum file size for videos that are 10 minutes or less is 650MB. The maximum file size for videos up to 60 minutes is 3.6GB.
    • For optimal audience viewing, keep IGTV/feed videos under 2 minutes.
  • Instagram Story Content Examples: video post, polls, link sticker URLs, link to another post, Q/A submissions, photo (single image), carousel (up to 10 images)
    • Instagram Carousel Specifications:
      • Landscape: 1080 x 566 pixels
      • Portrait: 1080 x 1350 pixels
      • Square: 1080 x 1080 pixels
      • Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
      • Recommended image size: width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
    • Facebook Post Carousel Specifications:
      • Design Recommendations
        • Image File Type: JPG or PNG 
        • Video File Type: MP4, MOV or GIF 
        • Ratio: 1:1
        • Resolution: At least 1080 x 1080 pixels 
      • Text Recommendations
        • Primary Text: 125 characters 
        • Headline: 40 characters 
        • Description: 20 characters 
        • Landing Page URL: Required
      • Technical Requirements
        • Number of Carousel Cards: 2 to 10
        • Image Maximum File Size: 30MB
        • Video Maximum File Size: 4GB
        • Aspect Ratio Tolerance: 3%
  • Attention: In order for ASDA to abide by Facebook and Instagram’s Branded Content Policy, your page administrator will need to approve American Student Dental Association (Facebook) or @dentalstudents (Instagram) as a trusted partner prior to sending sponsored content.
    • Facebook: If Page Approvals is on, go to Settings > Branded Content > Under Monetization/Brands Collabs Manager > Add American Student Dental Association/@ASDAnet as an Approved Partner. If Page Approvals are not on, no action is needed.
    • Instagram: Go to Settings > Business > Branded Content > Request Approval from Brand Partners. From there, search @dentalstudents and press request.
E-newsletter Specifications
  • Size: 640px x 150px
  • Acceptable file formats: JPG or PNG. Files must be RGB and 72 dpi.
  • Must provide valid URL to link to artwork

Artwork due according to schedule below and must be sent to

Website Specifications

Artwork due two weeks prior to confirmed live start date and must be sent to

  • 300px x 250px
  • Acceptable file formats: GIF, JPG or PNG. Files must be RGB and 72 dpi.
  • Must provide valid URL and up to 50 words copy per insertion style secured.
Email Marketing Specifications

Completed material submission form is due two-weeks in advance of launch date.

  • HTML format (CSS inline)
    • Advertiser should optimize email design and code for cross-browser and mobile-friendly performance
    • Layout (600-700 pixels wide x maximum height of ~1500 pixels)
    • Links used in code should be absolute/destination URLs rather than vanity URLs; though you may use vanity URLs in the copy, the corresponding coded link should be absolute.
  • Image files for each photo that appears in your email; including more than 12 images will incur an overage fee proportionate to the number of images
  • Plain text copy, including relevant links
  • Subject line (30-50 characters)
    • Advertiser is welcome to also specify preheader text if they so choose, with a maximum of 75 characters. If preheader text is not provided, we will create it for you
    • Subject line split testing of up to three subject lines may be performed for an additional cost of $115
  • Names and email addresses of up to seven approvers for your email

Please note:

  • Your email is expected to arrive in final condition. Any revisions may be subject to overage fees—including, but not limited to, updates to copy, design, or code either that the advertiser submits for inclusion or requests from our email building team. This helps streamline our process and prevents time-consuming rounds of review and revisions. Thank you for your understanding.
  • HTML content will be placed into a template with a disclaimer header/unsubscribe footer that cannot be altered.
    • Header disclaimer: The American Student Dental Association respects your privacy and has not shared your email address with the sponsor providing the following email content.
    • Footer includes ASDA logo, mailing address, website, unsubscribe link and the following terms: Dissemination of advertising materials is not an endorsement, qualification, approval or guarantee of the advertiser or the product.
  • “From” email address will be ASDA Sponsored Email (
  • If materials provided are insufficient and/or do not conform with email best practices or if revisions to original material is requested, the advertiser will be asked to revise materials (HTML, layout, images, etc.) and resend. Rebuilding the email at this stage may result in additional fees starting at $165.
  • All linked and relevant product landing pages must be completed and available for review; all pages should be available online and in good standing order (e.g. non-spam).
  • Contests, sweepstakes, and special offers must include an asterisk (*) to terms and conditions in the footnote and/or link.
  • Content subject to review for ASDA standards. See ASDA’s Sponsored Content Guidelines for additional information.
  • Please omit unsubscribe information from copy. Organization contact information must be included in HTML and plain text.
  • Advertisers are encouraged to provide video content for the emails—but video content must be hosted on an external website, such as YouTube, Vimeo or the advertiser’s website. We cannot host a raw video file on our email platform.
    • We can overlay a play button on a provided video still/screenshot for an additional cost of $75.
    • We recommend the following specifications for video:
      • Video resolution of at least 720p (1080p preferred)
      • Landscape recommended over portrait orientation
      • Length of about 60-90 seconds, with 2-3 minutes as a max
  • Delays in providing materials may result in a delay in sending final email.
  • Email analytics will be provided 3-5 business days after the successful launch of email.