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Keynote Address

 

Juan Bendana
Opening Session
Friday, November 21 | 9:00 – 10:00 am CST

Juan Bendana

The Confidence Cycle: The Secret for Everyday Engagement and Motivation 

Change is no longer an occasional challenge—it’s the new normal. In a world where uncertainty and increasing demands dominate, leaders and teams often feel overwhelmed and disengaged. But these challenges also present a powerful opportunity to grow, adapt and thrive. Based on his work with top CEOs, Olympians and Fortune 100 leaders, Juan Bendana delivers the tools to transform moments of uncertainty into catalysts for growth, engagement and high performance.

Drawing from his ground-breaking research of over 250,000 leaders, Juan equips attendees with actionable tools to overcome imposter syndrome, elevate confidence, re-energize teams and embrace change with trust and authenticity. This keynote will prepare leaders and teams to break through barriers of self-doubt, cultivate motivation and ignite excitement for the future. 

More about Juan Bendana

Juan Bendana is a highly sought-after speaker, entrepreneur, and coach to top CEO’s, Olympians, Actors and Fortune 100 Leaders. He started his first leadership development company over a decade ago, where Juan and his team constructed bespoke programming for category leading companies such as Disney, Fidelity, American Express, Nationwide, Sony Pictures & Zillow. 

Juan is the author of Confident By Choice (Penguin Random House, 2025). Based on his research of over 250,000 leaders at institutions such as Oxford, Penn State and the University of Toronto, his science- backed framework helps leaders activate the confidence mindset to lead boldly, thrive through change, and ignite extraordinary growth. 

Considered by many as a walking shot of espresso, Juan’s dynamic blend of energy, humor and actionable advice empowers individuals to build unwavering confidence so that they can consistently show up at their best both personally and professionally. 


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